Holly Lynn Payne is the CEO and founder of Booxby Inc. and an internationally published author of four novels, translated into ten languages and 12 countries. In 2008, she founded Skywriter Books, an award-winning small press, publishing consultancy and writing coaching service. She lives in the San Francisco Bay Area with her daughter and has served the literary community as a producer for Litquake. When she’s not leading a tech startup, writing or coaching other writers, she enjoys getting dirty on a mountain bike. www.hollylynnpayne.com